Performance is everything in the backcountry

Performance is everything in the backcountry

Tackling a mountain of tech debt

Arc'teryx had been wanting to run a web performance project for a number of years, but it kept getting delayed. There were issues in their backlog that they hoped to get to, but they didn't have the in-house expertise to do site speed justice. They didn’t know how fast they needed to be, but knew they weren't meeting the same exceptional performance standards they put into their apparel and products. 


Charting a path to success

Arc'teryx initially partnered with SpeedSense on a collaborative 90-day Site Speed Sprint. This began with understanding how users were interacting with the website. This data showed us which pages were loading slowly and where users were abandoning ship. 

They also needed a clear picture of their website from a competitive standpoint. How did they stack up against other apparel retailers in terms of speed? Where were some areas where they could make improvements? 

Finally, they needed to understand Google's perspective of their site speed. Core Web Vitals data helped identify which pages were dragging down their performance scores. With our help, they were able to zero in on which areas of the user journey needed the most attention. 


Finding peak collaboration

Throughout the project, we provided Arc’teryx with a weekly list of action items to execute in order to improve website performance. This included implementing changes to their website architecture, website design, and content. We set up site speed monitoring to validate the changes in their staging environment and track their gains in the wild against their competitors. We continued to coach the Arc'teryx development team on a weekly basis to scope out further opportunities for improvement and help them build a business case for web performance.


Happy trekking:


Faster Largest Contentful Paint (LCP)


Lower Cumulative Layout Shift (CLS)


Faster Interaction to Next Paint (INP)

“At our size, we don’t have anyone in-house dedicated to web performance; we're building features and fixing bugs. SpeedSense brings the tooling and attention to site speed. The consulting calls keep us all accountable. The tickets get prioritized, and we keep moving forward.”

Jamie Chong
Lead Web Developer

Arc'teryx is a high-performance outdoor equipment brand based in North Vancouver, Canada. They specialize in technical outerwear and equipment.


Outdoor apparel and equipment


$24.3 in global sales

3.4 million monthly visitors

2,400 retailers

40+ countries

Get what they got:

Site Speed Audit

Know where you stand and where you need to be. Our website audit will give you an in-depth look at your competition, your website's performance, and specific recommendations for improvement.

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90-Day Site Speed Sprint

Get three months of consulting, tracking, monitoring, and road mapping, so you can take control of your backlog and improve site speed performance.

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ROI Modeling

Having trouble making a business case for site speed? Does investing in site speed feel like a leap of faith? Use your own user data to model the potential ROI of website performance improvements.

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Sensai Web Performance Monitoring

Stay on top of your website's performance with our site speed monitoring platform. Integrate your analytics to correlate customer behavior and catch performance problems before your users do.

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