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It’s impossible to build a defensible business case for web performance if you can’t predict the lift to your bottom line; other projects will always take priority. You need a clear model mapping site speed to revenue to ROI.
Leading the competition requires investment. Justify the budget for ambitious site speed initiatives.
With solid numbers, you can allocate the time and resources for website speed improvements.
The relationship between speed and ecommerce conversion is specific to your website.
There is no one “speed” of your website–traffic is a distribution. Some pages, networks, and devices will be slow. Others will be fast. Similarly, conversion rate depends on many factors–namely site speed. Faster traffic converts better, but how much? And how fast?
We use data from your website to correlate changes in website speed with conversion rates and revenue. This lets you quantify the potential financial impact of website speed improvements before any changes are made.
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A data-driven model correlating user behavior with website speed, so you can predict the financial impact of website changes before they're made.
Perhaps bounce rate is your problem. Explore the correlation between various performance and business metrics.
Compare site speed initiatives against other conversion rate optimization projects so you always know where to dedicate resources.
Know exactly when you've reached a point of diminishing returns, and when further optimization won't move the needle.
Invest in your site speed for an immediate impact on your business. Schedule a free 30-minute session with us today.
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