Ingram Micro services

A faster website for a globally recognized brand

A faster website for a globally recognized brand

Delivering on a promise

Speed is absolutely critical to the Ingram Micro Services business model, but their website wasn’t delivering on that same brand promise. They knew that their Core Web Vitals metrics needed improvement, and were progressive in addressing the poor user experience and potential negative SEO penalties resulting from poor site speed. They knew their website was slow. A handful of different “website performance scan” tools were telling them a dozen different metrics across hundreds of pages, but they had no idea where to begin. They also had no idea how much slower they were than their competitors—massive, household names with shops on every corner. 

Without in-house expertise, Ingram didn’t have the team or processes required to tackle this  challenge alone. Uncertainty was high. They needed a trusted partner to show them the way. SpeedSense was  hired  to identify and prioritize specific, actionable tasks for website speed improvement.

Boxes in a warehouse


The tech behind performance

The project kicked off with a site speed audit—a thorough and exhaustive analysis, which surfaced a number of opportunities. 

First, there was unnecessary javascript running on the homepage, which was hurting initial rendering and interactivity. As well, a YouTube player was embedded inside a hidden dropdown menu, which could never be played without prior interaction. This was easily resolved by replacing the player with a facade and lazy-loading the third-party javascript.  Google Analytics was also firing late, causing the business-critical data they were collecting to be inaccurate—it was confusing the actual behavior of their users.

Ingram Micro Services’s initial concerns were validated: a number of competitors had faster websites, which served as the new target benchmark.

ingram office


A clear path forward

Once we completed our initial audit we were able to give Ingram's leadership precise site speed targets based on their competitive landscape. In addition, their marketing department knew exactly where on the site to begin optimization for maximum improvement. Ingram Micro Service’s developers were empowered to tackle the highest-impact, and quickest wins for their site speed, along with a prioritized backlog of tasks to address over time.

With that, the team set out on a couple of sprints of implementation, and then re-engaged SpeedSense to measure the impact and ROI.

Blending Google Analytics user behaviour data, along with synthetic and RUM performance data for every URL showed that the Homepage was by far the most relevant, yet slowest page template on the site. This is where the recommendations focussed, and impact was achieved.


In just three months:


Faster Homepage


Increase in Organic Traffic


Potential ROI

"We saw a 35% increase in organic traffic. If this [pattern] holds true for leads and opportunities, this whole project is going to pay for itself... like 100-fold! It’s incredible! Overall I think this was a fantastic project, I want to do some more."

Sebastian Foerster
Head of Marketing Operations & Demand Generation

Ingram Micro Services is a leading American distributor of information technology products and services with operations around the world. Based in Irvine, California, Ingram Micro Services operates arround the world.


Third Party Logistics (3PL)


$50 billion in annual revenue

35,000 employees

170,000 customers

200+ countries

Get what they got:

Site Speed Audit

Know where you stand and where you need to be. Our website audit will give you an in-depth look at your competition, your website's performance, and specific recommendations for improvement.

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90-Day Site Speed Sprint

Get three months of consulting, tracking, monitoring, and road mapping, so you can take control of your backlog and improve site speed performance.

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ROI Modeling

Having trouble making a business case for site speed? Does investing in site speed feel like a leap of faith? Use your own user data to model the potential ROI of website performance improvements.

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Sensai Web Performance Monitoring

Stay on top of your website's performance with our site speed monitoring platform. Integrate your analytics to correlate customer behavior and catch performance problems before your users do.

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