In this episode of A Seat at the Table, host Jane Singer speaks with Shawn O'Neill, founder of SpeedSense, a web optimization company. O'Neill shares his expertise on website speed, including the impact of load times on user experience and SEO, common website speed issues, and strategies for optimizing website performance. He also discusses the connection between website speed and carbon emissions, and how web optimization can contribute to a brand's sustainability efforts.
Top 5 takeaways:
- ⏩ Website speed is crucial for user experience and SEO, with slow load times leading to high bounce rates and lower search rankings.
- ⛔ Common website speed issues include large image files, excessive plugins, and slow server response times.
- 🗜️Strategies for optimizing website performance include compressing images, minimizing HTTP requests, and leveraging browser caching.
- 🌎The location and energy source of a website's hosting provider can impact its carbon emissions and overall sustainability.
- ♻️Web optimization can have a positive impact on a brand's carbon footprint and sustainability efforts.
To hear more insights from Shawn O'Neill on website speed and optimization, listen to the full podcast episode on A Seat at the Table.