In this episode of The Ecommerce Influence Podcast, host Lily Ackerly sits down with Shawn O’Neill to discuss valuable insights on optimizing site performance and improving the overall customer experience.
Top 5 takeaways:
- 📈 Site speed directly correlates with better conversion rates and ROI on ad spend, making it a crucial aspect of ecommerce success.
- 🌐 Google's Core Web Vitals and CrUX (Chrome User Experience Report) are valuable tools for assessing site performance and identifying areas for improvement.
- 💻 Prioritize optimization efforts on highest traffic, slowest pages to maximize impact on user experience and conversion rates.
- 🤔 Shopify is a capable platform for running world-class sites, but theming and plugins can affect performance. It may be beneficial to integrate desired functionality directly into the site's theme to reduce slowdowns.
- 🌱 As your business grows, your focus on site speed and optimization should evolve. Smaller brands may not see immediate returns on site speed investments, but larger brands can benefit significantly from performance improvements.