The ECOMsquare Overshare Podcast - Site Performance and Why It Matters for Ecommerce

Learn the importance of website performance in the e-commerce industry on this episode of the the ECOMsquare Overshare Podcast with Shawn O’Neill and Haruki Nakagawa.

Shawn O'Neill
December 15, 2022

In this conversation on the ECOMsquare Overshare Podcast with Haruki Nakagawa, Shawn O'Neill from SpeedSense discusses the importance of website performance, particularly in the e-commerce industry. A fast website is crucial for user satisfaction, revenue, and metrics like bounce rates. 

Top 5 takeaways:

  1. 💨 Defining fast: It is essential to establish what constitutes a fast website by focusing on rendering and interactivity, rather than server or database performance alone.
  2. 🏅 Competitor comparison: E-commerce businesses should aim to be as fast as or faster than their competitors to provide a better user experience and maintain an edge in the market.
  3. 🌐Core Web Vitals: Google uses metrics such as Largest Contentful Paint (LCP), First Input Delay (FID), and Cumulative Layout Shift (CLS) to assess the user experience on a website, which impacts SEO ranking.
  4. ✍️Best practices: Avoid practices that slow down rendering, such as A/B testing or excessive click tracking, to optimize the user experience and overall website performance.
  5. 📈 Regular assessment: Monitor your website's performance using tools like PageSpeed Insights or CrUX (Chrome User Experience Report) to ensure you stay ahead of the competition and maintain a high-quality user experience.

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