The Customer Acquisition Experience - Deliver Better User Experience With A Faster Website

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Shawn shares his journey from an engineer focusing on user experience to starting SpeedSense, a company that specializes in improving website speed for e-commerce retailers.

Top 5 takeaways:

1. ℹ️For e-commerce retailers, faster website performance results in more orders, higher revenue, and reduced bounce rates.
2. 📈KPIs affected by site speed include conversion rate, bounce rate, abandonment reduction, and increased cart size.
3. 🤑A faster website can improve ROI on ad campaigns, especially during peak seasons like Black Friday.
4. 📡To optimize site speed, SpeedSense analyzes traffic, performs bulk synthetic testing, and uses real user monitoring to compare performance against competitors, set targets, and prioritize impactful fixes.
5. 📊Open-source tools like Google's PageSpeed Insights and Lighthouse, which are built into Chrome, can be used to analyze and improve website performance.

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Listen to the full episode on The Customer Acquisition Experience.

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