You've probably read all kinds of alarming site speed stats–like the study from Google that showed 53% of mobile users will leave a website if it takes longer than three seconds to load. Or, website conversion rates drop by an average of 4.42% for every additional second of load time. Yikes.
However, few realize that site speed affects more than just your user experience. From an operational perspective, it's also essential to employee effectiveness (and therefore satisfaction), recruitment, and brand reputation.
Any CEO is ultimately responsible for maintaining a successful business, and that means keeping key leads–including the CMO, CTO, and their staff–happy. Yet, when site speed is an issue, it can lead to frustration, poor performance, and low morale across the company. It doesn't take long before these negative feelings affect recruitment and retention efforts. And, when great employees aren't empowered to do exceptional work, they go elsewhere.
No CEO wants to hear: “We have a problem, we don’t know what to do.” Impress leadership by bringing them a solution. Explain how you plan to solve the traffic and performance issues you have identified, including specific steps and tactics.
Start to build buzz internally about site speed. Discuss it with key stakeholders so everyone is on board. take time to explain how this will benefit the whole organization. It's more than just revenue and out-pacing your competitors (though those metrics matter, too). A slow website is not just an inconvenience, it can also lead to employee dissatisfaction, ineffective marketing campaigns, retention issues, and more.
Finally, factor in the cost of any extra resource needed for this solution–such as working with a web performance consultant.
Understanding site speed as a holistic issue, rather than a simple technical problem, is the best way to embed it into your organization's culture. If you’re ready to take the next steps, contact SpeedSense today.