It might seem like a no-brainer to convince your Head of Ecommerce to invest in site speed. After all, faster sites mean more sales, right? What more is there to say?
Yet, many great ecommerce leads feel powerless when it comes to tackling major cross-departmental initiatives like site speed. Moving the needle requires buy-in from operations, marketing, and technical teams. Not to mention, carving out the time and resources to upskill existing teams or hire specialists to help.
But here’s the truth: ecommerce teams have more clout and impact than they realize. With the right knowledge, data, and strategies in hand, you can be the hero of your ecommerce team and drive your initiatives forward–even when it comes to site speed.
While there are clear revenue-generating benefits of site speed, it is often perceived as a technical issue. Or, simply something teams just don't have time for.
It's true, site speed is an investment, and requires a shift in company culture. Making space for site speed conversations, understanding how to bring them up to your superiors, and knowing how to build a business case for optimizations is often the first hurdle.
Once you have your team's attention and buy-in, it's time to bring in the professionals. Our team of web performance consultants can help you create a culture of speed, empower your team to measure their efforts and provide the resources needed to manage these efforts on your own. To begin the conversation, contact us today.