Site speed is one of the most important factors when developing, scaling, and running a successful e-commerce website. A slow website can result in decreased engagement, poor rankings on search engines, and a frustrating user experience.
While there is a clear business case for site speed, many CTOs and tech leads are cautious when it comes time to invest the necessary time and resources into improving website performance. They may feel that this kind of investment requires more budget, talent, and internal resources than they have at the ready.
But the truth is, throwing another developer at the problem isn't going to fix it. They are just going to be at the bottom of the same funnel that already doesn’t include site speed work. In short, increasing throughput won’t solve the problem if the roadmap doesn’t include clear performance initiatives.
To really make a case for site speed, you need to know how to face common objections from senior management, identify how site speed affects your bottom line, and demonstrate ways to increase website speed without creating more stress on your team. Below, we'll explore a few ways to do just that.
Just as you wouldn't bring an unserviced car to a race track, it doesn't make sense to try and scale a website that isn't technically performing at its best.
But how can you convince your team that improving website speed is worth the investment? Not only that, how can you ensure they have the accountability, skillset, and commitment to keep your website fast, even after the initial investment is done?
Working with a skilled web performance consulting firm can help your team not only learn how to increase website speed but also set up best practices and processes that keep it fast. This is more realistic than trying to update and improve things yourself, either through trial and error or with experimental methods. Not to mention faster, as we already have proven processes in place.
Ready to make a real impact on your site speed, performance regressions, and tech debt backlog? Contact SpeedSense today to learn how we can help.